LINDLEY PATTON
ACADEMIC PORTFOLIO
My coursework at the University of Colorado has pushed me to work independently and collaboratively in agency teams to create a wide range of projects. These include social campaigns, communication plans, and copywriting for for-profit and nonprofit clientele.
REBEL CREAEMERY: CAPSTONE CAMPAIGN
Created with my capstone agency team, JILL associates, we worked collaboratively and independently to create a full marketing campaign for the better-for-you ice cream "Rebel." As the Creative Director, I focused on utilizing our research to design a campaign that spoke to our target audience, was scalable across platforms, and achieved our client's campaign goals through strong copy and visuals.
THE RECREATIONALIST'S GUIDE TO BOULDER
This assignment challenged me to create a post inspired by Outdoor Voices' Recreationalist for Boulder, Colorado. My version of the Recreationalist includes backlinks for optimized SEO, voice match to capture the essence of the blog, and an understanding of Outdoor Voices' target audience to appropriately recommend spots around Boulder.
BAILEYS IRISH CREAM COMMUNICATIONS PLAN
The planning of this campaign spanned the course of the semester, starting with the ideation phase and client selection, research, goal setting, tactics, and content drafts. I chose Baileys as my client because they have a loyal existing consumer base, but needed assistance to tap into a younger demographic. This campaign included a formal PR Plan along with a visual aid.
